Welcome. I’m Michele Obi. I’m a fashion & lifestyle writer with over 10 years experience creating content for online media.
In 2003, I launched the award-winning website My Fashion Life. Over 12 years on, My Fashion Life has grown to become one of the UK’s leading fashion & lifestyle blogs. With My Fashion Life focused solely on a female audience, in 2009 I founded it’s brother site – MFL For Him (a men’s lifestyle blog).
Named one of Britain’s best fashion bloggers by the Telegraph, I’ve worked on a wide range of campaigns for a variety of brands including Victoria’s Secret, American Express, Kenco Millicano, eBay, Harvey Nichols, Huawei and John Lewis. I’ve also been featured in the Daily Mail, Company magazine, The Guardian and ASOS Magazine amongst others and was listed in the Online Fashion 100 published by the Independent as one of the most “inspirational, interesting and influential people in the online fashion industry.”
Coffee is my guilty pleasure. T.V shows are my addiction. And my love for Prince and sushi knows no boundaries.