Welcome. I’m Michele Obi. I’m a fashion and lifestyle writer with over 10 years experience creating content for the digital world.
In 2003 I launched the award-winning website My Fashion Life and was named one of Britain’s best fashion bloggers by the Telegraph. I’ve worked on a wide range of campaigns for a variety of brands including Victoria’s Secret, American Express, Kenco Millicano, eBay, Harvey Nichols, Huawei and John Lewis.
I’ve also been featured in the Daily Mail, Company magazine, The Guardian and ASOS Magazine amongst others and was listed in the Online Fashion 100 published by the Independent as one of the most “inspirational, interesting and influential people in the online fashion industry.”
T.V shows are my addiction (a habit I’m unsuccessfully trying to quit) and my love for Prince and sushi knows no boundaries.
Here you’ll find my musings on everything from fashion to beauty, relationships, wellness and more.